To make it easy for infrequent site visitors to hear about upcoming concerts and events, we added a more prominent call to action for newsletter sign-ups, too.
We also raised the sponsors’ profile on the site. It’s a reality that arts organizations, no matter how successful, rely on public and private sponsorship; being able to demonstrate to those sponsors that their contribution will not only go to support great work, but will also be publicly, and elegantly, acknowledged helps make those requests easier for all involved parties.
And then to attend to the final goal: making a free festival with some of the world’s best music even better for the thousands of Sunfest attendees. Yes, indeed.
Here’s where Ellipsis Digital got to literally live our raison d'être: “deepening the connections between the online world and the offline experience.” Sunfest’s previous site had not been mobile friendly, which was a challenge for festival goers who were relying on their devices to get information while they were actually at the festival. With the new site, visitors can view festival listings by date, with genre and venue information, either before or while they’re on site, enabling them to quickly see which musicians are performing, or coming up, and helping them schedule and personalize their festival experience.
The Sunfest Committee and their work have helped put London, Ontario on the globe, and brought the music of the globe to the city, connecting communities and cultures, and artists and audiences. We’re proud to have played a part in making those connections, and look forward to seeing new and strengthened ones, be they local or halfway around the world.