Did you miss one of our limited runs of shirts? We're offering another limited run of all 4 shirts. Honouring our hometown of London, Ontario, these t-shirts celebrate local landmarks of past and present.
This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!
Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.
Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.
We’re honouring our hometown with a series of t-shirts celebrating local landmarks, past and present. To kick off the series we’ve got the long standing Blackfriars Bridge and the gone but not forgotten Embassy Hotel.
What makes the ultimate website? One might argue that it comes down to a beautiful wireframe and usability. Sure, these things are important to a website's foundation, but usability means nothing if no one has the desire to use your site.
Mixed in amongst all the other forms of social media, LinkedIn may not be where you spend most of your online time. When I first set up my profile I had no idea what I should include or why I really needed to have one, but I did think that it might help me look like an adult as I started a professional career. A few years later, I finally reached “All-Star” profile strength, and have found how valuable this platform can be. Whether you’re leveraging it to grow your career or your business, LinkedIn has many capabilities that make it an effective marketing tool.
A group of individuals from London decided to put together information on what the living wage in London would be and to promote being a living wage employer. We helped them with creating a brand and website to represent their cause and help spread the word.
On the heels of last week’s 2016 Ontario Regional Meeting of the Creative City Network of Canada, we asked Business Development Manager Andrew Amos and Relationship Manager Brett McKenzie what their top three takeaways were. Here’s what they had to say…
"Besides being a tri-athlete, a yogi, a traveler, a writer, and a gamer, Rachel Berdan is also the Chief Marketing Officer of rTraction Canada, Inc. Rachel got into sales and marketing relatively slowly and somewhat by accident and today she is also VP of Sales for Ellipsis Digital, a division of rTraction Canada, Inc. located in London, Ontario. She loves working within an organization that encourages creativity, openness, entrepreneurial thinking, and attracts people who value those things. “I have fun, I am challenged, and I get to bring new ideas to life pretty regularly."
"Brett McKenzie is the Relationship Manager at Ellipsis Digital, located in London, Ontario. This job title encompasses various aspects such as sales, post-project support, technical support but mainly client relations and project management."
A few game changers we're proud to call clients...
We Revel In Our Craft...
We start with "why?" We get to know you and your story, and we identify your goals. Our expert digital strategists create a plan for getting your story out there. Our award-winning designers showcase your story (and get your input along the way). We find the right path to bring it to life. We measure results and make changes if we need to. We keep your story true to you.