SEO Takeaway Tips

SEO Takeaway Tips

Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links.

A Few Ways You Could Be Using LinkedIn More Effectively

A Few Ways You Could Be Using LinkedIn More Effectively

Mixed in amongst all the other forms of social media, LinkedIn may not be where you spend most of your online time. When I first set up my profile I had no idea what I should include or why I really needed to have one, but I did think that it might help me look like an adult as I started a professional career. A few years later, I finally reached “All-Star” profile strength, and have found how valuable this platform can be. Whether you’re leveraging it to grow your career or your business, LinkedIn has many capabilities that make it an effective marketing tool.

rtraction becomes Ellipsis Digital and Engine SevenFour

rtraction becomes Ellipsis Digital and Engine SevenFour

The rtraction brand was not supposed to live long. We inherited it from vtraction, one of our founding partners. It was a temporary company name put in place to give life to our startup. We started in 2001, after the dot-com bust, as tech companies were crumbling. At the time, survival was higher on our priority list. We figured we could always rebrand, right?

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