Landmark Series 1&2 are back!
The London Landmark Series Two
Did you miss one of our limited runs of shirts? We're offering another limited run of all 4 shirts. Honouring our hometown of London, Ontario, these t-shirts celebrate local landmarks of past and present.
SEO Tips for Web Developers
This month, we’re showcasing a building that’s celebrating its 80th birthday and an old summer spot that may bring back memories of sunscreen and chlorine. For those of you who followed and contributed to the #ldnlandmarkseries photo contest, thank you. You can see our lucky winner at the the bottom of this page!
SEO Takeaway Tips
Website developers already have plenty to think about before going live, so it's natural to evaluate whether everything on the development checklist is necessary, and wonder at the value of search engine optimization (SEO) in particular. As custom websites can be big ticket items, businesses are looking at how to get the most out of their websites, and many are investing in SEO support. SEO audits, for example, are a common (and relatively affordable) way for those businesses to get an overview of how their sites are ranking and areas for improvement in a detailed, actionable report.
The London Landmark Series
Search Engine Optimization (SEO) is not exactly a black-and-white marketing strategy. There are many aspects of optimization to consider when you want to make improvements, and many of them are quite technical. Between the ambiguity and technical skills required, it can be intimidating to start improving your site rankings. It’s important to note that SEO can be boiled down to two important aspects: quality content and quality links. With a little background knowledge and time, you’ll find that SEO can generate positive results for your business.
Are You Making a Monster?
We’re honouring our hometown with a series of t-shirts celebrating local landmarks, past and present. To kick off the series we’ve got the long standing Blackfriars Bridge and the gone but not forgotten Embassy Hotel.
Wordmark vs. Symbol vs. Combination Mark
What makes the ultimate website? One might argue that it comes down to a beautiful wireframe and usability. Sure, these things are important to a website's foundation, but usability means nothing if no one has the desire to use your site.
A Few Ways You Could Be Using LinkedIn More Effectively
What’s the difference and is one better than the other. Before we get into why you might choose one over the other, let’s quickly define what makes up each.
Living Wage London: Branding
Mixed in amongst all the other forms of social media, LinkedIn may not be where you spend most of your online time. When I first set up my profile I had no idea what I should include or why I really needed to have one, but I did think that it might help me look like an adult as I started a professional career. A few years later, I finally reached “All-Star” profile strength, and have found how valuable this platform can be. Whether you’re leveraging it to grow your career or your business, LinkedIn has many capabilities that make it an effective marketing tool.
What it Takes to Spark Your City’s Creativity
A group of individuals from London decided to put together information on what the living wage in London would be and to promote being a living wage employer. We helped them with creating a brand and website to represent their cause and help spread the word.
Gearing Up For Creative City’s 2016 Ontario Regional Meeting
On the heels of last week’s 2016 Ontario Regional Meeting of the Creative City Network of Canada, we asked Business Development Manager Andrew Amos and Relationship Manager Brett McKenzie what their top three takeaways were. Here’s what they had to say…
Canadian Arts Summit 2016
The city of Thunder Bay and the town of Oakville will be experiencing an influx of creative leaders later this week as they play co-hosts to the 2016 Ontario Regional Meeting of the Creative City Network of Canada. Here's what we're looking forward to...
How it's made
Banff: home of the amazing Banff Centre, my heart ;), and the 19th Canadian Arts Summit—where a broad spectrum of leaders spent a few days challenging, motivating and inspiring each other...
Intix 2016: Ticket purchasing begins and ends online
After being approached in early February by the Forest City Film Festival (FCFF) to redesign their new logo/mark we were excited to get to work...
Five Takeaways from RGD DesignThinkers 2015
Guest blogger Keith Tomasek gives gives us a rundown of the 2016 International Ticketing Association Conference and highlights some great takeaways for arts organizations.
Social media strategy tips
If it got cosmic at last year’s DesignThinker’s conference, this year’s was all about staying grounded. Yes, there was lots to be inspired by, but what The Association of Registered Graphic Designers (RGD) delivered this year was a lineup of speakers who were as willing to pull back the curtain and talk about how they worked as much as the work itself. Here’s the takeaways that got the biggest underlines in my notebook.
Mobile Applications for Mental Health
There are more than a billion blogs, articles and other resources on “how to do” social media. Seriously, look…
The Art & Science of Creativity
It’s a single, simple word. But it may be the one that someone can’t get out in the middle of a serious mental health crisis.
That important insight was the seed for BeSafe, an app co-created by mindyourmind and Ellipsis Digital.
The first Art & Science of Creativity was a two-hour incubator hosted by Rick Miller at the beautiful Grand Theatre, and sponsored by Ellipsis Digital. The invitation-only event was created as a new patron experience for The Grand, one intended to spark some energy and build community around the idea of creativity...
Ten Tips to Get Your Blog Post Read
If you haven’t heard or noticed, Google updated its logo recently, trading a fair share of their signature “personality” for a refined treatment that looks toward a “simple, uncluttered, colorful, friendly” future.
Pretty much everything in the entire world has been written about. Which is a discouraging thought. So how do you catch and keep a reader for your blog post(s)? Ellipsis Digital’s creative director, James Kingsley, and our copywriter, Laurie Bursch, have some suggestions…